Samuel “30 Roc” Gloade is a producer and industry tastemaker originally born in Bronx, New York. Besides working behind the boards of mainstream artists, he enjoys honing new talent and preparing them for commercial success. Coming from a family of musicians, his father and cousin inspired his passion for snares, bass, and 808’s. Picking up a drum and joining his high school’s marching band led to 30 Roc’s early turnover in music production. He hopped onto scene connecting with rising talent on social media who were, like himself, looking to break into the music industry.